We all have multiple applications on our devices and receive countless daily notifications. Numerous messages keep popping up on your smartphone or desktop screen. You get information about the sales, any news you might have missed, or a message or invitation from a dear friend. Every day a person receives, on average, around 40 notifications. We know it’s too much.
Those who don’t know what a push notification means. So, let us explain this. It is almost like a message that appears on the user’s device. Like an SMS, it is sent from third-party applications installed on the user’s device. The application publishers can send these at any time; the users don’t have to be on the application or use their devices to receive them.
These notifications appear on the screen whether or not the application or the device is being used. These capture someone’s attention and draw the users to use the application. Push notifications allow you to provide timely information to your consumers while quickly re-engaging them with personalized content. Push notifications are termed to be very valuable in various ways, and it has been discussed below.
Increase Website Engagement
- Notifications can help with the sales of the products
- Communicate with the customers in a non-intrusive manner.
- Timely updates and reminders about new offers etc
Get more subscribers
- Notifications can easily get more subscribers without the need to capture the user’s email address.
- Establishes direct communication to the users
- There is no need to add the personal details
Re-engage your users
- Push notifications hold the potential to re-engage the dormant users
- These alerts can be used to re-market the website.
- This option can be helpful for long term use.
Instantly interact with customers
- These push notifications are delivered immediately.
- Even if the users are not using the website and application, the notification can be shared to quickly interact with the customers.
Here are the four ways push notifications can help a business reach great heights in the market.