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Avoid These Mistakes Before & After Launch of Apps

Day by day, the number of apps is increasing and it seems like it is on an upward trajectory. There is no possibility that it would be going down anytime soon. According to data released in 2018, the market of application development was estimated to be around 106.27 billion dollars and is expected to reach 407.31 billion dollars in 2026. So, the competition is huge and there are few things that should be kept in mind while creating an app and after the deployment.

For an application to stand out, the application marketers need to follow some strategies. Application marketers need to follow a unique selling proposition to make their products stand out from the crowd. Here we have compiled a list of traps that need to be avoided.

Traps during pre-launch of an application 


  1. No proper research 

To create a unique app, extensive research needs to be done. Research other applications and target audiences. Create a list of the advantages and disadvantages of their features. The wisest thing to do is learn from the mistakes of others. 


  1. Avoiding beta testing phase

Every tech brand carries out beta testing and the mobile apps should do it too. To get an excellent result, start your beta testing as soon as an application is ready to be launched. 


  1. Not including the marketing crew

One thing to keep in mind is that the marketing team should understand all the complexities of the application as they handle everything to build the reputation of the app once it gets launched. 


  1. Working without a release date

The most important thing while creating an app is to work efficiently and avoid any delays. so, setting up an app release is very essential.Now, we have talked about the issues before the launch. Let’s take a look at the issues that can arise after the launch of the application.


  1. Don’t let the user forget you

To get users continuously, keep on engaging the target audience and that can be done by various methods like paid marketing techniques. 


  1. Not providing customer support 

After the launch of the app, the customer reviews can play a major role, and to avoid any negative responses completely optimize the customer care services. 


  1. Not monitoring the traffic

Getting new users is surely a thing to rejoice about. But why not take a look at the issues because of which your application is losing its customers. Try and figure out ways to get new users as well as new ways to keep the old ones engaged.In the end, it is very important to keep an eye on your application’s performance on regular basis. Keep up with the trends to keep the application updates.

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